Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
Kymber Lovett-Menkiti leads an Inman Connect panel on attracting and keeping the best of the best in 2024 by establishing a value proposition, creating exposure and cultivating culture
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
After years of mutual admiration and some friendly competition, 2 of the biggest real estate humor brands have decided to join forces at BAM
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
The real estate broker, investor, HGTV star and Inman Influencer shared her thoughts on a wide range of topics, from real estate to personal hobbies and more. Here's what she revealed to Inman
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
The popular social media page is getting its own 9-episode HGTV show, with 8 half-hour episodes and an hour-long season finale
The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you choose some new folks to follow
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
So you've decided to join us at Inman Connect Las Vegas. Bravo! Here's a day-by-day breakdown of the conference along with some tidbits to get the most out of your week in Sin City
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker's claim that an 'entire neighborhood' was about to hit the market
'Our platform has been powered by AI for years, giving our training team the benefit of thousands of real conversations to coach the AI and improve outcomes,' - Chime CTO Henry Li
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
This week on The Download: It's the fastest-growing app ever. Have you signed up for Threads yet?
Social media should be fun, here are some other new platforms to explore
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
Ahead of Inman Connect Las Vegas, Align Real Estate founder Tiffany Pantozzi told Inman she concealed her pregnancy last year out of fear clients would discount her ability to juggle the work
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
So you've got a lot of followers but don't know what to say? Find out how to increase engagement in Instagram Stories
Unlock this featured Inman Access class to hear from Michelle Berman as she shares strategies to utilize Instagram to power up your engagement, create new connections, and convert new leads
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
Opinion
Some agents call for caution, while others call to end the practice amidst rising concerns over gun violence
Reffkin's move to the social media-forward team will create a cross-generational collaboration that capitalizes on combining varied skill sets to best help clients, Inman exclusively learned
In addition to Mosaik and Roomvu, Plunk is also providing actionable market data to DropOffer, Calque and SphereBuilder, according to a company announcement
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
Meet McKenzie Ryan. From her Olympic training days to Season 2 of 'Kendra Sells Hollywood,' here’s the Real Tea in her own words
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
Company set the standard for easy digital advertising campaigns for real estate agents and brokerages, using retargeting and fast onboarding to place agents across the internet
Opinion
If you want to stand out on Instagram, the things you do matter — from the content you choose to the follow-up analytics you evaluate
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
We've pooled together the top advice from our expert contributors to help answer some of the questions real estate agents ask most about Instagram
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
Find out how to instantly fix the biggest mistake that agents are making right now on Instagram
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
Instead of chasing trends, make Instagram your forever platform by focusing on engagement and genuine connection
As the most user-friendly and visually focused social media platform, using Instagram effectively is a must for your marketing
Once you've decided on the type of Instagram account you need, this video will help you make the switch from one to another
Alexander Zakharin took TikTok seriously, and soon the president of Nest Seekers International's Ultra Luxury division took notice. Now he's sharing his tips to land a promotion with Inman readers
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
The 'Shark Tank' star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on 'The Diary of a CEO' podcast
Flock, HighNote, Plus Platform, Prisidio, Real Grader, Summer and Tongo are the 11th class to participate in Second Century Ventures' REACH program, according to an announcement Tuesday
Social media strategist Katie Lance sheds light on the power of Instagram for real estate agents and how to curate the perfect bio to showcase your business and let your profile shine
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube
Dive into this 3-parter on how to boost your Instagram presence with Katie Lance and gain takeaways to help expand your social media reach and build your brand online
Miami agent and model Kay Jenkins was targeted by the Instagram hacker OBN. She revealed to Inman how she lost $10K in the ordeal, and what other agents can do to prevent a similar attack
After navigating health scares as a child and struggling early in his career, The Agency CEO's wife, Kyle Richards, suggested he get a real estate license, which he says was the 'best decision ever'
The transaction will have a pre-money enterprise value of approximately $150M at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
Not sure where you should be posting online? Here's a hint: Follow your target audience
If you're ready to improve your social media results and save time while doing it, check out these handy tools
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Then share your progress
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie
Topics across Engel & Völkers' 2-day conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Here are 23 ways to both market the home and yourself so that you can turn your latest real estate listing into many future deals
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
The update also includes what the real estate search app calls a 'home-centric machine learning media classifier,' or an algorithm that improves its content recommendations with each use
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections
These TikTokers are creating engaging, inspiring videos; follow them to supercharge your day and your business
The ebb and flow of the real estate business can be affected by the seasons, the economy and more. Here's how to weather the slow times while building your business
Your real estate website is your window to the world. It allows potential clients to see your experience, your business acumen and connect with you should they wish to take the next steps
Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday
In 2023, if you put an emphasis on the art of human connection and tap into your ideal clients, you have a chance to see the success you're after using the platform
By staying up-to-date on these trends and adapting their social media strategies accordingly, real estate professionals can position themselves for success in 2023 and beyond
Is it over for real estate agents to post their listings on Facebook? Here's what's going on
Facebook parent company Meta announced on Dec. 29 that users will no longer be able to share listings on Facebook Marketplace with their business profile, a change that drew agent ire
Social media is still a tremendous tool for real estate professionals to grow their businesses. Take advantage of its affordability and ubiquity this year
Ahead of Inman Connect New York where she will discuss with other top producers how to become the star agent in a market, the luxury agent said she has ambitious plans for the new year
The Talent Brokerage is a marketplace for agents, brokers and industry experts to collaborate with top companies and brands through speaking engagements, brand partnerships and influencer campaigns
If you slack off on certain facets of your business, your competition will benefit — and they know it. Here's how to avoid losing business
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them