The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
Shareholders on Friday overwhelmingly approved a plan to merge mortgage lender Better HoldCo with the Aurora Acquisition Corporation. The deal is expected to close before the end of August
Buyers with doubts need to know they're being heard. A well-oiled process for responding to their objections can help, Bianca D'Alessio and Aaron West said Thursday at Inman Connect Las Vegas
In a down market, clients might not like what agents have to say. But they need to hear it anyway, Frances Katzen of Douglas Elliman and Rachel King of SERHANT. agreed at Inman Luxury Connect
A rising tide of economists are backing away from early forecasts that the US is very likely to enter a recession later this year or by the first quarter of 2024. But some still see dark clouds ahead
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
Opinion
A May Zillow study showed that most buyers are turning to their agents, rather than banks, for financing information. Rick Guerrero says your transactions will be smoother if you collaborate
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
Agents with 5 or fewer sales a year took in an estimated 25-30% of all commission income in 3 disparate markets, according to an analysis of MLS data by the Consumer Federation of America
Ahead of Inman Connect Las Vegas, Align Real Estate founder Tiffany Pantozzi told Inman she concealed her pregnancy last year out of fear clients would discount her ability to juggle the work
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
Those agents who are still consistently working the fundamentals are the ones seeing success, and they'll also be the ones who have clients when we hit Q4
Staging leaves a lasting impression on potential buyers. Chris Pollinger sat down with Nicole Senia and Samantha Senia of Elite Home Staging to uncover the latest trends in luxury design
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
Opinion
Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
Discover the path to becoming a successful real estate broker, including essential qualifications, responsibilities and earning potential
Whether you’re a brand new agent or moving into a new area, here’s how to hit the ground running so that you can position yourself as the market expert
All real estate agents are not created equal. There are different types of agents just as there are different types of transactions and many different areas of specialization
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
If you're ready to improve your social media results and save time while doing it, check out these handy tools
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Test your real estate marketing knowledge and see if you're an expert or still a newbie
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides
The current real estate market separates the best from the rest. Here's how to avoid the biggest mistakes agents are making right now
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
Here are 23 ways to both market the home and yourself so that you can turn your latest real estate listing into many future deals
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
Leverage your knowledge to build your business. Here are a few creative ways of being the local expert in your own unique way
Money, glamour and excitement are part of a career in real estate, as are hard work, long hours and responsibility. Find out if you have what it takes to create a successful real estate practice
The ebb and flow of the real estate business can be affected by the seasons, the economy and more. Here's how to weather the slow times while building your business
Opinion
If you don’t set boundaries, you can’t expect clients to respect them. Set firm boundaries, and communicate them upfront
Being really honest with yourself and asking these key soul-searching questions can help you determine whether making a move is right for you at this particular moment in your life
From mispronouncing finishes to being ill-prepared for showings, these agents get real about learning the tough lessons while being filmed for reality TV
The next time you experience a hot-headed real estate agent on the other side of the deal, try these tips to cool it down
Read these responses shared by experienced agents and don't make the same mistakes other real estate rookies are making
Your real estate website is your window to the world. It allows potential clients to see your experience, your business acumen and connect with you should they wish to take the next steps
Regardless of what the market does or whatever the latest whiz-bang technology is, the basics are still the name of the game
Company refreshes brand identity for main franchise and luxury brands ahead of its 10-year anniversary. The new look will roll out through a phased approach starting this week
Whether you’re looking to start strong or take your existing business to the next level, a mentor might be the key. Learn how to find the expertise and experience you need in a real estate mentor
'It's great brand-building,' CEO Mauricio Umansky said of his family's new reality TV show, 'Buying Beverly Hills' at Inman Connect New York on Wednesday, adding it's 'a lot of fun'
'There are casualties in every war, but casualties come from egos and lack of action,' Kinney told an audience at Inman Connect New York on Tuesday
Inflation and rising interest rates tilted the housing market off its axis in 2022. Here's the story of one woman who joined the ranks of real estate agents last year — and thrived amid the chaos
These companies help you keep a steady flow of leads coming at you without upfront costs
When markets get tough, and 2023 is certainly shaping up that way, it's the professionals who come out in the winner’s circle while the amateurs are left standing on the sidelines
Find out how this luxury agent developed his high-flying real estate career without ever losing sight of his passions and interests
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
Budgeting correctly to start your career is critical for its success. Here are some common expenses, and a few items that may bust your budget if you do not plan ahead
These are the top closing techniques well-versed agents should memorize to handle potential objections from buyers and sellers
Opinion
We are rolling into a new year whether you are ready or not. Here are 23 resolutions, unpopular opinions and hard truths that just might change your business in 2023
It’s not too late to reach out to your clients this holiday season. Designer Antoinette Fargo offers 12 gift ideas for now — or to take you all the way through 2023
It can be tough to find the right gift for the real estate agent in your life, and sometimes agents themselves aren't sure what they want. One of these might spark some interest
If you slack off on certain facets of your business, your competition will benefit — and they know it. Here's how to avoid losing business
Winning can be intoxicating, but it can also make you comfortable, complacent even. To avoid that win hangover and ensure your business grows year after year, follow these steps
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
If we want to increase our production, we need more friends. The more friends you have, the more homes you'll sell