Open houses have been on the decline for decades, with a typical seller hosting just 1 open house before a sale. But an Intel review of data shows a downturn could breathe new life into the practice
The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
Artificial Intelligence could make lending more efficient, though the most radical developments may still be decades away, 2 tech leaders said Wednesday at Inman Connect Las Vegas
Inspired by this summer's hottest TikTok dating trend, trainer Rachael Hite breaks communication down into 3 simple steps to start seeing results in your frosty pipeline
The Durham, North Carolina-company is leveraging 10 years of data collected from customers considered top-of-market producers in both home sales and mortgage origination
Agents often resort to cheesy, online pitches by borderline charlatans and scammers to discover new ways to get leads, an especially risky gambit in a stagnant market
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
Forget the jargon and hype, and use these terms to get to next-level marketing prowess. Here are the metrics that truly move the needle
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
Those agents who are still consistently working the fundamentals are the ones seeing success, and they'll also be the ones who have clients when we hit Q4
Opinion
When Ventura County, California, agent Ernesto Vargas is out door knocking, he’s always looking for ways to add value to his pitch
Compass Luxury Division has teamed with Paris-based luxury firm BARNES International to develop a new referral program, according to the company
It's important to build your real estate business on listings to generate ongoing, reliable growth. Here's what might be holding you back
Your pipeline in 180 days is a reflection of the work you are doing today. Based on the work you are doing now, what do you expect your pipeline to look like in six months?
Join Anthony Marguleas as he discusses the concept of circle prospecting and how it can revolutionize your lead generation and outreach strategies for boosted business
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
The expansion is part of Zillow's 'enhanced markets' program, which is now in 6 cities and part of the company's efforts to eventually build a real estate 'super app'
Company set the standard for easy digital advertising campaigns for real estate agents and brokerages, using retargeting and fast onboarding to place agents across the internet
Here are some tips on software products Inman recommends for the new agent or the seasoned professional who’s just now coming around to the modern marketplace
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out
Flock, HighNote, Plus Platform, Prisidio, Real Grader, Summer and Tongo are the 11th class to participate in Second Century Ventures' REACH program, according to an announcement Tuesday
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
Real estate investors are heading into spring facing the same inventory and interest rate woes that are dampening all of real estate. But sometimes necessity is the mother of invention
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
Here are 23 ways to both market the home and yourself so that you can turn your latest real estate listing into many future deals
Clever Real Estate finds its leads with extensive content marketing, reams of articles on its website designed to educate consumers on a vast range of real estate topics
Your real estate website is your window to the world. It allows potential clients to see your experience, your business acumen and connect with you should they wish to take the next steps
Regardless of what the market does or whatever the latest whiz-bang technology is, the basics are still the name of the game
Revaluate announced a new database cleanup service for any and all agents who need a more accurate CRM to execute marketing initiatives
Cold calling can be an intimidating prospect for many real estate agents, but it doesn’t have to be. Turn cold calls into warm leads and drive more sales for your business
To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will face in 2023
Although AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do
From inspiration to education, you can find all the fuel your brain needs from these YouTube channels
These companies help you keep a steady flow of leads coming at you without upfront costs
Understanding your business needs will enable you to choose the right type of coaching. Then, you can dive in deeper to find a coach who's the right fit
Christie's Real Estate Chris Lim and Ben Fairfield with RE/MAX Western Region Development shared keys to their teams' success in a down market with the Inman Connect Now virtual crowd
If you slack off on certain facets of your business, your competition will benefit — and they know it. Here's how to avoid losing business